- Do face the facts
- Do reconnect & reorganize
- Do consider moving on
- Don't stay in your comfort zone
- Do look objectively at your problem
- Do homework on the problem
- Do be irrational
- Don't tackle it alone
- Do talk to non-customers
- Do seek the second right answer
- Do keep track of exceptions
- Don't strive for perfection
- Do look for patterns
- Do throw out all patterns
- Do leverage strengths
- Don't limit future possibilities
- Do go for quantity
- Do go wild
- Do leave details for later
- Don't criticize
- Do challenge your assumptions
- Do collect data
- Do weigh pros and cons
- Don't let pride get in the way
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