- Do reign in competition
- Do create a shared vision
- Do keep people focused
- Don't allow fear to take hold
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- Do know your company's policies
- Do realize that you're not covered by the First Amendment
- Do realize that you can be fired for your blog
- Don't forget, the Internet is forever
- Do know your goal & audience
- Do have a hook
- Do be genuine & interested in what they have to say
- Don't make it too complicated
- Do know your objective
- Do know your audience
- Do give them a take-away
- Don't just give them the facts
- Do get inside the audience's head
- Do combine stories, hard data & humor
- Do challenge them
- Don't be predictable
- Do homework & practice
- Do visualize success
- Do transform your stress into excitement
- Don't race through the talk
- Do establish your credentials
- Do ask them to do something right away
- Do surprise the audience
- Don't be low energy
- Do be strategic
- Do use your subject line
- Do keep it short
- Don't waste their time
