- Do focus on the cash
- Do keep up with competitors & the marketplace
- Do move quickly
- Don't try to do it all on your own
- Do talk to other franchisees & an attorney
- Do expect more than just a PO box
- Do demand a marketing plan
- Don't be rushed
- Do ask for a long list of franchises
- Do ask how long it took to be profitable
- Do ask about their biggest mistakes
- Don't feel embarrassed
- Do learn from others
- Do look for help
- Do prepare a business plan
- Don't be too optimistic
- Do ensure they'll make your business better
- Do your homework on them
- Do have a written agreement
- Don't overlook red flags
- Do describe your product or service
- Do know your customers
- Do outline your financial plan
- Don't overlook having the right skills
- Do have good bedside manner
- Do spot problems & create solutions
- Do have expertise
- Don't need someone to tell you what to do
- Do get an A+ team
- Do find a large, fast growing & under-served market
- Do have reasonable financing
- Don't be mercenaries
