- Do look at your passion & what you're good at
- Do see if there is a market & if it's the right time
- Do have the passion
- Don't overlook the importance of cash
- Do know strengths & weaknesses
- Do be financeable
- Do know when to pull the plug
- Don't just build the business around you
- Do create your goals for managing your time
- Do get paid, if you can
- Do balance your new job & old one
- Don't overlook conflicts of interest
- Do ask if it's really better
- Do explore how crowded the space is
- Do explore how big the market is
- Don't take customers for granted
- Colleagues
- One job
- Responsibility
- Paycheck
