- Do create a sense of urgency
- Do communicate a vision
- Do celebrate short term victories
- Don't leave people out of the process
- Do get agreement on the problem
- Do look for the second right answer
- Do get people involved
- Don't try to do it all on your own
- Do focus on what's important to your company
- Do find what makes your people passionate
- Do find your sweet spot
- Don't forget to capture their attention
- Do run experiments
- Do take risks
- Do break rules
- Don't know it all
- Do share responsibility
- Do reward independent judgement
- Do keep learning
- Don't disregard the elephant in the room
- Don't discuss attitudes, discuss behaviors
- Don't exaggerate
- Don't say one thing & do another
- Don't talk at our people, talk with them
- Do resist telling employees what to do
- Do ask, don't tell
- Do encourage independence
- Don't get sucked in
- Do understand the status quo
- Do embrace different
- Do anticipate the corporate immune system
- Don't overlook the option of giving up the cause
